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Important: Some Ask For Kasasa Media Assets Are Expiring

IMPORTANT: A portion of Kasasa commercials will be expiring and must be pulled from local buys in your market and internal use within your branch, website, social media, and anywhere else you may be using these assets.

Are you running Kasasa media on local TV, radio, or streaming advertisements or on your lobby TV, hold music, or website? The licensing rights for some of these assets will be expiring soon after the new year. It’s extremely important that you replace these assets before January 31, 2020.

We are no longer running these assets in Kasasa-managed marketing plans but need your help in removing them from any of your local or internal advertisements. Please review the expiring assets, available assets, and frequently asked questions below for more information.

Radio asset expiring January 31, 2020

 

Expiring radio

Length

Product

Touchdown

:30

Kasasa checking generic

 

Available radio assets

Now is a great time to perform an audit of the radio spots you have running in local advertisements, your branch, as hold music, or anywhere else. If your asset isn’t on the list below, it’s important that you replace it as soon as possible. Access the following assets in our radio library:

 

Available radio

Length

Product

Dentist visit

:30

Kasasa Cash®

Over caffeinated

:30

Kasasa Cash

Time to move on

:30

Kasasa Cash Back®

Master plan

:60

Kasasa Cash Back

Swipe with purpose

:30

Kasasa Cash Back

Banking like dining

:60

Kasasa checking generic

Music festival

:60

Kasasa checking generic

Chelfie

:30

Kasasa checking generic

Bank teller (bank)

:30

Kasasa Loans®

Bank teller (credit union)

:30

Kasasa Loans

Summer ‘92

:30

Kasasa Loans

Swimming pool

:30

Kasasa Loans

To-do list

:30

Kasasa Protect®

Bad news in the mail

:30

Kasasa Protect

That moment

:60

Kasasa Protect

 

Video assets expiring January 31, 2020

 

Expiring video

Length(s)

Product

No surprises

:30/:15

Kasasa checking generic

Make you dance

:30/:15

Kasasa checking generic

Participation trophy

:30/:15

Kasasa checking generic

Available video assets

If you need to replace an expiring video, have no fear. Our award-winning Take Back Banking videos are available for your use. Need to tag replacement video or TV spots? Please reach out to your Client Success Manager to coordinate. Access the following assets in our video library:

 

Available video

Length(s)

Product

Bad date

:30/:15

Kasasa Cash

Extra whip

:30/:15

Kasasa Cash Back

Not a celebrity

:30/:15

Kasasa checking generic

Join the movement

:30/:15

Kasasa checking generic

Take back confidence

:30/:15

Kasasa Loans

Love those take-backs (fatherly advice)

:30/:15

Kasasa Loans

The spill

:30/:15

Kasasa Loans

Simple man

:30/:15

Kasasa Protect

Frequently asked questions

Why do TV and radio assets expire?

The majority of national media requires paid licensing to use the music, footage, and likeness of the talent. When they expire, that means these media assets have reached the end of their agreed term to be used.

What happens if my institution or Kasasa continues to run these assets?

Running these assets without licensing for the music, voiceovers, acting talent, and video content could lead to fines from any or all of the entities associated with the assets, including the representing talent agencies.

How do I know ahead of time when an asset expires?

The assets viewable on YouTube and Connect have the expiration dates in the description.

What videos or audio assets can my institution run instead?

Replace expired assets with our award-winning creative! Our Take Back Banking videos (:15s and :30s) won two prestigious Telly Awards in 2019 and are available for your use. There are plenty of radio assets ready for use as well. See the charts above for which assets are available and links to each.

Prefer Ask for Kasasa videos? We will be producing new Ask for Kasasa videos in the first quarter of 2020 with a tentative release scheduled for April.

Reach out if you need assistance.

If you have any questions or need help tagging your new media assets, please contact your Client Success Manager. We're here to help.

Tags: Product