Win The War

Resources to help community banks and credit unions take back their fair share of the market and keep banking local.

Just as television disrupted the newspaper, video content will replace the blog, and businesses will need to change how they...


Tags: Marketing

Bill Gates famously said, "Content is King!" 20-years later the king still reigns supreme, but community financial...


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Seventy percent of Americans have never switched accounts. Think about that for a second. This means that you have one shot at...


Tags: Strategy

Take a minute and see how many bank or credit union slogans you can write down.


We're single-digit weeks away from the start of 2019, which means banks and credit unions are discussing their goals and...


Tags: Strategy

By Andrew Swinney On July 29, 2019

Innovate Or Die?

There is the classic banking rule of 3-6-3. Give 3% interest on your deposits, lend at 6%, and be on the golf course by 3....


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Net-interest margins are shrinking and it looks like margin compression is a challenge that isn’t about to let up. This pushes...


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There are a ton of digital marketing metrics out there. So many, in fact, that it can be hard to know which ones you should be...


Tags: Marketing

As more community banks and credit unions begin to embrace social media, it is important for them to determine who exactly...


Tags: Marketing