Win The War

Resources to help community banks and credit unions take back their fair share of the market and keep banking local.

We tend to assume that the way we see is the way things are. You gather a few pieces of information from a person's appearance...

Tags: Research

From the laptop of Keith Brannan, Chief Marketing Officer Kasasa: 

Tags: Marketing, Strategy, Industry

Facebook implemented sweeping changes to its paid advertising platform on August 26, 2019. These changes were in response to a...

Tags: Marketing

By Keith Brannan On July 29, 2019

Please, Be Different

Tags: Marketing

Consumers see thousands of marketing messages per day. The goal of any marketer is to have their campaigns stand out among...

Tags: Marketing

You want your account holders to stay with you as long as possible. As they get older, they keep higher balances, withdraw...

Tags: Marketing

While digital marketing techniques currently enjoy widespread adoption and support (after all, Facebook generated nearly $34...

Tags: Marketing