FinTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global FinTech market, announced that it has selected Kasasa's ORB (Optimized, Results Based) marketing as winner of the “Banking Innovation Award” in the 2020 FinTech Breakthrough Awards.
This is Kasasa’s second year in a row being recognized by FinTech Breakthrough – a rare occurrence in the program which recognizes those that stand out in the crowded fintech market. In 2019, the Kasasa Loan was named Best Consumer Lending Platform.
Why ORB marketing stands out.
“While fintech at-large is transforming many challenging aspects within the financial services industry, Kasasa breaks through the market by addressing a largely ignored issue, reinventing consumer acquisition for community banks and credit unions,” said James Johnson, Managing Director, FinTech Breakthrough. “Kasasa’s ORB marketing attracts consumers and deposits with marketing proven to convert, making Kasasa the clear winner of our ‘Banking Innovation Award.’"
Why ORB marketing works.
As the competition for acquiring these account holders increases, community financial institutions know that to succeed, they must first understand the consumer and keep up with the latest marketing technology and data science.
We've said it before and we will say it again: Marketing is more scientific and precise right now, than any other time in history. That's where ORB (optimized, results based) marketing comes into play.
ORB marketing helps clients stay ahead of the competition by creating a turnkey account acquisition program by bundling science, technology and media costs into one simple to own program. The service attracts consumers and deposits with marketing proven to convert.
Taking the uncertainty out of marketing investment
By using Kasasa’s tested multi-channel programs, ORB is proven to ensure financial institutions get industry-leading results every time. With the help of innovative technology, the marketing team identifies the right consumers, schedules the multi-channel marketing program and continuously optimizes that program to drive acquisition for community financial institutions.
“On average, clients running on ORB longer than three months see a 215 percent ROI. By utilizing data, technology and experienced marketers, we can identify the right consumers and cut through the clutter to get their attention and create real marketing returns more efficiently than ever before,” said Keith Brannan, Chief Marketing Officer at Kasasa.
Using proprietary segmentation, predictive analytics and audience optimizations, ORB prevents financial institutions from wasting marketing budget on consumers who are not likely to open an account. With ongoing performance reporting and continuous optimization, financial institutions can easily track ROI and adjust the marketing program to receive maximum results.
About FinTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for technology innovation and leadership, the FinTech Breakthrough Awards program is devoted to honoring excellence in Financial Technologies and Services companies and products. The FinTech Breakthrough Awards provide public recognition for the achievements of FinTech companies and products in categories including Payments, Personal Finance, Wealth Management, Fraud Protection, Banking, Lending, RegTech, InsurTech and more.