Community Rising | Research

By Kasasa On October 20, 2020

Boomers, Gen X, Gen Y, and Gen Z Explained

What separates Generation Y from X, and is Generation Z a thing? How old is each generation? Are they really that different?...

By Kasasa On September 11, 2020

In a COVID-19 world, consumers are still on the hunt for houses. Many people are eager to finance or refinance their home ...

By Kasasa On July 10, 2020

CEO. President. Manager. These are just titles if you don’t have the leadership skills to back them up. Do you want people...

By Keith Brannan On June 4, 2020

We tend to assume that the way we see is the way things are. You gather a few pieces of information from a person's appearance...

By Kasasa On May 20, 2020

Picture this: Groceries being ordered through an app that will (almost magically) appear on your doorstep or in the trunk of...

By Kasasa On February 21, 2020

Where should community financial institutions turn to build deep consumer engagement in 2020? Kasasa's insights show the...

By Andrew Swinney On December 5, 2019

Do you know what a new customer feels when they walk into one of your branches? Are they warmly greeted and then efficiently...

By John Waupsh On July 29, 2019

Think about the last time you bought a car. What was important to you? Maybe you wanted a new, fast car or maybe it was the...

By Keith Brannan On July 29, 2019