Win The War

Resources to help community banks and credit unions take back their fair share of the market and keep banking local.

You aren’t alone if you’re confused about how to proceed with your bank or credit union’s branch location strategy.


Tags: Strategy

In “Forrest Gump” the main character, for whom the movie is titled, offers chocolate to a stranger and recalls a piece of...


Tags: Strategy

We're single-digit weeks away from the start of 2019, which means banks and credit unions are discussing their goals and...


Tags: Strategy

When I first started at Kasasa (then known as BancVue), Fed Funds was targeted at 4.50%. Short-term CD specials were clipping...


Tags: Strategy

With the recent adjustment to 2.0 percent, it looks like the FOMC's predictions of interest rates are being realized. During...


Tags: Strategy, Finance

Marketing can be a great career, especially for people who like to measure things and come up with acronyms for those metrics....


Tags: Marketing, Strategy

By Andrew Swinney On July 29, 2019

Innovate Or Die?

There is the classic banking rule of 3-6-3. Give 3% interest on your deposits, lend at 6%, and be on the golf course by 3....


Tags: Strategy

Growing up, I hated reading. I know, that isn't exactly uncommon when it comes to little boys. My mother, being the...


Tags: Strategy, Research

We all received the same lecture on the first day of banking school, and it started with the professor writing three large...


Tags: Strategy, Finance