B2B - Newsletter: 

Our newsletter is sent to bankers at each of the 900 community financial institutions in the Kasasa network. We distribute the newsletter on the second Tuesday of every month.

B2B - Kasasa Exchange:  

The Kasasa Exchange is a fintech and marketing tech blog that serves as a practical resource for bankers, credit union leadership, and the fintech community who are interested in learning how to attract, engage, and retain consumers. 

B2C - Kasasa Blog: 

The Kasasa Blog provides useful information and actionable advice for consumers looking to gain control of their personal finances.  

B2B - Kasasa Exchange: 

Kasasa Exchange publishes information useful for bankers, credit union leadership, and the fintech community, which includes content on growing a successful community financial institution, financial services trends, compliance and regulation, lending, and social media.  

Topics include information on:  

• Margin compression
• Primary financial institutions
• Loan growth 
• Digital online presence 
• Marketing insights
• Competition 
• Demand deposit growth
• Training and culture
  

B2C - Kasasa Blog: 

The Kasasa Blog spotlights lifestyle topics with a strong focus on financial content, such as debt management, building savings, getting the best deal on financial services, household budgeting, and money relationships.

Topics include information on:

• Personal finance  
• Vehicle loans 
• Home ownership 
• Borrowing, credit scores, and debt
• Budgeting, financial planning, and savings 
• Banking locally
• Work life and side hustles
• College finances
• Travel and holiday smarts

Quality: 

Your successful guest-blogger contributions will: 

• Fall into at least one of the topics mentioned above;
• Have factual foundations with relevant, trustworthy, compelling data that is properly sourced and cited;
• Have third-party quotes verified and properly attributed; 
• Have a writing style that mirrors our voice and tone; 
• Present original concepts that are impeccably researched, written, and proofread; 
• Educate our readership; and 
• Not be an explicit advertisement for your brand or business.  
 

Exclusivity: 

Articles submitted must be exclusive to Kasasa at the time of publication. After 30 days, contributors may republish content with attribution to Kasasa and a link to our website.   However, immediately after your post is published, you can link to it from your company website, blog, social media and/or other sites with an abstract of no more than 240 words. Please attribute Kasasa as the source.    

Images:

We will select images from our stock library to highlight your content and invite your editorial direction.   

Links: 

Include up to three links in the body of your post pointing to resources referenced in your content, not to your company website. Indicate the anchor text by underlining the words you wish to link. Paste the web address that the anchor text will direct to immediately below the paragraph in which this anchor text appears. At the end of your post, you can include a brief bio about the author and/or company. Here, you can include links to your company website, blog, and social media in the same format. For further clarification, please see this blog submission example.

Format: 

Include a suggested headline, intriguing opening paragraph, body content that follows our guidelines, and a brief bio of less than 120 words. Please see this blog submission example.

Length: 

For both the B2B and B2C blog, please submit 1,200 – 3,000 words.

Editing:  

Kasasa reserves the right to: 

• Edit your submission for voice and style; 
• Alter content in the future without contacting you; 
• Request that you edit for accuracy and guideline adherence; and 
• Include links and calls to action in the content we publish.
• Decline your submission if it fails to meet our guidelines after providing you with clear feedback and change requests. 

We will never accept any content that: 

• May be construed as a link-building scheme; 
• Is biased, self-serving, or overly promotional for your company or organization; 
• Could be offensive; 
• Is inaccurate; 
• Is overly critical of individuals, organizations, philosophies, or companies; or 
• Repeats information from articles previously published on our site(s); 
• Has been published elsewhere online before; 
• Is not relevant to our audience; 
• Does not follow our blog contribution guidelines, such as length and quality of an article.

Pitch idea:

• An article outline detailing your proposed topic, thesis, two or more substantiating facts and sources, and suggested links to existing Kasasa content

Proposal:

• A completed post as a Word or HTML file
• 120-word or less author bio
• Text link to your website 

We are inviting you to submit ideas and proposals that are informative and objective, not self-promotional. If you email us, we’ll review for inclusion and work back with you. Then, we will request a suggested subhead (50 characters), abstract (165 characters), and call to action (25 characters). You’ll receive a test email prior to deployment.

Submission deadlines:

Our newsletter deploys the second Tuesday of each month. Submissions are due by the first of the prior month. For instance, if you’d like your submission to be published in our mid-February newsletter, your submission deadline is January 1.