The secret to generating more non-interest income (NII) is to offer new services that consumers already purchase from other companies. Knowing which products you should offer and getting them in front of the right consumers is a much trickier question. And even if you can answer it, launching those products can be risky and burdensome to your frontline staff.
With Kasasa Care, you can increase the number of income-generating products and services you offer — and barely lift a finger to make it happen.
Included with our Lifecycle marketing programs, Kasasa Care is a suite of referral marketing campaigns allowing you to select non-interest income partner products and services to promote to existing consumers. By leveraging data analysis, automated email programs, and pre-built creative, your consumers receive personalized offers without you having to lift a finger.