When it comes to acquisition and lower-cost funding, Kasasa Cash is king. Profitably attract higher-balance, stickier account holders with free reward checking, no minimum balance, ATM fee refunds, and high interest. That's right, profitably.
Besides acquiring new account holders, Kasasa Cash deposits represent an extremely stable source of low-cost funds compared to other funding sources. You can strategically replace more expensive funding sources with lower-cost transactional deposits. And you're not getting rate chasers, either — 80% of Kasasa accounts regularly use their debit card for point-of-sale swipes and use it on average up to 26 times a month.*
Want to increase products per household? Combine Kasasa Cash with Kasasa Saver®.
Get 2x annual profit per account.*
Earn 45% more non-interest income.*
See 2x debit transactions.
— Karen C., CEO, $550MM financial institution in MI.
Overall ROI of 270%2
Increased deposits by $47 million within the first six months of introducing Kasasa accounts2
*Compared to standard free checking, Kasasa Analytics 2018.