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Bring in 39% more loans per borrower with the loan that sells itself.1

The Kasasa Loan® is the only auto and personal loan that lets consumers pay ahead to reduce debt, and still access those extra funds if they need them. It’s the first ever Take-Back™ loan. When you change borrowers’ expectations of how a loan should work, they will want all of their debt to work this way — and will recommend it to their friends and family.

Meet the Kasasa Loan_Explainer Video_2

 

Won Best of Show at FinovateSpring 2018 and Best Consumer Lending Platform
at 2019 Finovate Awards.

Without changing their credit criteria or increasing marketing investment institutions offering the Kasasa Loan see, on average:

84
compared to the industry average NPS of 18.
39%
when compared to traditional laons.
12x
more likely to take a second loan.

12020 Kasasa Analytics.

kasasa-loans

Attract the right borrowers with marketing that’s included.

When you offer the Kasasa Loan, our Lifecycle Marketing Program comes standard. It’s a powerful, automated cross-selling program that targets the consumers on your list who are most likely to need a loan.

That’s just the beginning. Upgrade your Kasasa Loan marketing efforts with Performance Marketing to attract new consumers who are actively shopping for loans using digital display, paid search, and direct mail.  

  • Performance Marketing

    Attract new consumers who are actively shopping for loans using digital display, paid search, and channel marketing. Using Performance Marketing, one institution saw a 275% ROI in the first year! 

“Once we actually put [The Kasasa Loan] out there and consumers heard about it and what it can do, it actually sold itself.”

— Blake Bailey, Loan Officer, Ludington, MI 

Have more questions? Here are some common ones.

How does the Kasasa Loan work?

The Kasasa Loan is a fixed-rate, fixed-term loan with an agreed-upon payment schedule. The consumer gets their initial disbursement and makes regular payments until the balance is paid in full.


With its mobile-friendly dashboard and app, borrowers have more transparency and control over their loan. They can manage their loan, make payments, and withdraw from their Take-Back balance in just seconds (and see the impact of these changes before they make them!). Withdrawals deposit into the borrower’s checking account and the loan balance adjusts accordingly — but never exceeds the original amortization schedule.


The flexibility to get those extra funds if needed means borrowers no longer have to choose between saving for unexpected expenses and doing the financially responsible thing by paying down their loan quicker.

How will this type of loan impact my current lending process?

Kasasa does not underwrite any loans – you’ll continue to follow your current underwriting and decisioning practices. The Kasasa Loan system interfaces with your existing loan origination system allowing you to continue your current day-to-day operations.

How can I ensure this new type of loan is compliant for my institution?

The Kasasa Loan is built to be compliant with all relevant lending acts and regulations. All information related to loan documentation, transactions, and amortization schedules is transparent for institutions and borrowers.

Ready to compete on something other than rates?

This award-winning loan gives you that power. Let’s chat about how Kasasa can help create more loan demand for your institution.