The Lifecycle Program helps you strengthen relationships with account holders by sending the right messages at the right time. We analyze account holder data to identify retention opportunities, upcoming events, and likely future purchases within your existing account holder base. The "always on" analysis then engages consumers with the right message for each opportunity — without your team needing to build new marketing programs.
Keep engagement high while making communication feel personal. Our "always-on" programs deliver the right message at the right time while requiring virtually no work from your team.
Up-sell to Kasasa Saver and Protect
Target indirect loan holders or single service account holders
Cross-sell to Kasasa checking
Encourage debit card usage and eStatement adoption
Happy birthday and anniversary
1 The Anatomy of Consumer Switching Behaviors. Digital Scientists, 2015