Lifecycle Marketing

Anticipate account holders' needs to drive loyalty and performance.

The Lifecycle Program helps you strengthen relationships with account holders by sending the right messages at the right time. We analyze account holder data to identify retention opportunities, upcoming events, and likely future purchases within your existing account holder base. The "always on" analysis then engages consumers with the right message for each opportunity — without your team needing to build new marketing programs.

52^%

of consumers are open to receiving proactive product recommendations.¹

Included with Kasasa Reward Accounts, Lifecycle Marketing gives you:

Behavioral triggers and predictive modeling
Our trigger-based marketing responds to real-world activity without needing any additional effort from your team, while our predictive models anticipate the needs of existing account holders and deliver the newest, best possible offers.
Pre-built creative and compliance
Get consumer-tested creative pre-built for every channel. Plus, our RegGen compliance tool generates account holder disclosures and disclaimer language for every asset.
Reporting and optimization
Access consolidated marketing reports to get a strategic view of how your marketing is performing. We leverage results from hundreds of ongoing programs to optimize our models at every opportunity.

Your marketing is "always on."

Keep engagement high while making communication feel personal. Our "always-on" programs deliver the right message at the right time while requiring virtually no work from your team.