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Kasasa CEO Gabe Krajicek shares why he’s so passionate about community financial institutions and how they can take back market share from the big banks.

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Want to learn how to make a profit off of high-interest checking? It’s easier than it sounds.

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Cost of funds is one of the first metrics we learn in banking school. However, in today's environment, it paints an inaccurate picture. Consider cost of deposits instead.

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The last 20 years have created major shifts in the banking industry — which turned out to be missed opportunities. A look back can help us move forward.

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Learn three strategies to foster healthy change and keep pace with changes in tech and consumer behavior.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.