Consumers are ready to switch and many are already doing it. They’re looking for financial institutions that can meet their needs and the competition is fierce. Megabanks and neobanks are finding ways to establish relationships and then expand those relationships over time — they have the resources to make it happen. It’s a strategy that community financial institutions can and should use. The pandemic reshaped our industry and upset balance sheets. Now is the time to refocus your resources and reach consumers where they are. By offering the products that consumers want and helping them maximize those products, you position yourself as a partner worthy of trust and loyalty: their primary financial institution. And even though being a primary financial institution can look a lot of different ways, when you build more engaged relationships, you are far more likely see the loan growth and non-interest income needed to combat margin compression.
Making smart decisions is imperative right now, and there are some oft-heard beliefs going around that we think need to be explored deeper.
Gen Z and Millennials defy expectations for what makes a primary financial institution. To earn their loyalty, you need to know who else is competing for share-of-wallet.
Everybody wants loans, and nobody wants deposits... except for the megabanks and neobanks. What do they know that community financial institutions don’t? Listen to find out.
Reduce expenses. Increase non-interest income. Grow loan volume. When margins are compressed, these are the principles that every community financial institution relies on. But like a fitness trainer telling you all you have to do is “eat less and work out,” it’s easier said than done. The challenge is not “what to do” but “how to do it.” That’s why we dove deep into industry data and our own best practices to come up with evidence-based strategies. You can never be certain of what the future holds, but you can position your business to capitalize on opportunity, take calculated risks, and stay true to your community. The squeeze of margin compression is real and that pressure can propel you to new growth.
Financial Brand’s Jim Marous and Kasasa CEO Gabe Krajicek reveal how community financial institutions can use deposits to unlock new loan growth.
When your loan-to-deposit ratio is out of whack, so is your growth. These practical recommendations can help you rebalance things in the months ahead.
Consumers are highly receptive to offers of health, vision, dental insurance, and more from their community financial institution. This is your opportunity to help where they need it most.
Times have changed, and things will never go back. This is especially true in the world of banking. For community banks and credit unions, there's never been a more crucial time to adapt. We're listening to experts and gathering information to help determine what's coming next, and how we as an industry can pivot and succeed. This is an opportunity to innovate, to grow, and prepare for the future. Consumers are changing and they're expecting their institution to change with it. Let’s talk about what this new world look like, and how can we be an integral part of it.
Not everyone is struggling in 2020. Here are 5 businesses that figured out how to grow and increase revenue even in a pandemic, to inspire your next big step.
Consumer behavior expert Tiffani Bova, Salesforce’s Global Growth Evangelist, and Kasasa CMO Keith Brannan discuss the implications of new consumer behavior.
In the current market, building your loans portfolio is more challenging than ever. Here are some things to consider, and how you can address them to bring in more loans.
How can you be prepared for the next…something? Here are actionable strategies to help ensure your institution is ready for what comes next.
No one can see the future, but some things are pretty clear about what’s coming next. Ask the Magic 8-Ball what community financial institutions can expect.
Managing your operations during a pandemic might feel overwhelming. But what if you viewed this as a chance to focus on what matters most?
These days, it might feel like the time to slow down, or wait things out. But that instinct couldn’t be further from the truth. Here’s why…and what you should do.
Now more than ever, it's important to add more non-interest income to your revenue strategy. Consumers hate fees, but there's another way -- value-added services could be an easy solution.
With in-branch traffic down, your website is quite literally the face of your financial institution. Does it motivate consumers to bank with you? Here are questions to ask yourself.
Consumers expect everything online now, and they expect their financial institution to keep up. Do you have the technology in place to turn consumers into account holders?
As community banks and credit unions continue to rise up together to Take Back Banking™, we need resources to help better take on the megabanks, neo banks, and non-bank behemoths like Apple and Amazon. They may have the limitless budgets...but we have each other. We can work together to build something bigger than the sum of its parts. To learn from each other, equipping ourselves with knowledge and tools to stand up and keep banking local. In that spirit, here are some inspiration, ideas, and strategies you can use to Take Back Banking.
Confused by consumers? It’s time to even the playing field. Find out who they are — and what they want — with these generation trading cards.
Planning a better future starts with learning from the past. Hear what community banks and credit unions faced last year — and strategies for what's next.
Amplify your reach. Partnering with a national brand and fellow community institutions is the way to take back market share. See other industries that have done it.
The big banks might have more resources, but with automated marketing, you’ll have 24/7, multi-channel programs working overtime for you.
Winning the war against the megas and neos starts with having the right weapons — and allies. Check out these resources to help you learn, connect, and Take Back Banking.
Group like consumers in your market (and find the right ones to target) with our how-to on customer segmentation models.
When local institutions unite, everyone wins. Hear a real story of community financial institutions who worked together to win market share.
With limited internal resources, leveraging consumer data can get messy. Listen to a discussion on ways to manage data and how technology vendor partnerships can help.
Step into the minds of your peers. We've got insights and actionable advice gleaned from discussions with community financial institutions all over the country.
Big data is only getting bigger, but that doesn't mean you have to get left behind. There are steps you can take today to brush up your data game.
Keep both sides of your balance sheet healthy with winning strategies to drive more profitable deposits and offer loans consumers actually want.
Are you ready to Take Back Banking? This episode of the Kasasa Exchange was created to provide real, actionable ways for community financial institutions (CFIs) to compete with megabanks, neobanks, non-banks, and fintech startups trying to snap up the people in your community. We used research and internal experience and expertise to provide the tools to help you succeed. Read more about the Kasasa Exchange.
Want to build a better relationship with your account holders? Here’s a hint: It goes beyond one interaction or great reward.
A better retail experience isn't a mystery, although you might want to use some Mystery Shop phone calls to get the process started. We sit down with two of Kasasa's Retail Experience Managers to take a closer look at what most consumers experience when they call a community bank or credit union.
It’s a digital world. But being on your digital marketing game means more than having a good website. See all the pieces you need to solve the puzzle.
Through a strong commitment to community, one business owner turned “local” into a legacy. See how — and get some ideas for ways you can follow suit.
Do you know today’s borrowers? Take our quiz to see if you have what consumers are looking for in a loan.
Discover how better marketing attribution can transform your marketing strategy and put a smile on the face of your CEO.
Time to see where you really rank! Take the quiz to find out if you’re a marketing novice or master. No matter what, you’ll find helpful tips to improve.
In an increasingly digital world, face-to-face still matters. Our CMO Keith Brannan reminds us why being local and showing up at community events still makes a difference.
Make an impression that lasts. Connecting to people in your area — and responding quickly to help them in a time of need — is one more way to set your institution apart.
The road to good marketing is paved in multi-channel programs. Learn how to maximize their effectiveness for your specific market.
It's time for community bankers to stand up to the megabanks and other competitiors trying to siphon up local funds. Rise up and fight back!
Welcome to the new Kasasa Exchange, created to help community financial institutions (CFIs) take back their fair share of the market and keep banking local. Everything here has been created with community banks and credit unions in mind — and we’re sharing it with no strings attached. We hope that you will use it to help you Take Back Banking! Read more about the Kasasa Exchange.
Why Take Back Banking? Hear what consumers think about you, the megas, and more — and what you can do about it.
We asked consumers the same questions about community institutions as we did two years ago. Here’s how’re they’re feeling today.
Get a sneak peek of the interviews, experts, and other great insights you can expect to hear on our new podcast.
To take back the lending market, we must understand what borrowers are looking for today. Test your knowledge.
People have lost trust in the megas and may be looking at community institutions in a new light. Let us break it down for you.
Times have changed, and so have consumers. This fun quiz will help you see how they feel about banking, and what you can do about it.
What do consumers really think about financial institutions? Get insights into Americans’ attitudes about their banking options in this research executive summary.