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The last 20 years have created major shifts in the banking industry — which turned out to be missed opportunities. A look back can help us move forward.

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Learn three strategies to foster healthy change and keep pace with changes in tech and consumer behavior.

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Customers expect faster, simpler, more efficient ways to communicate with businesses. Text messaging is an important tool to promote customer engagement.

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With NSF becoming insufficient, what strategies are community financial institutions using in the real world to grow their NII in consumer-friendly ways?

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Community financial institutions must cooperate to compete; but crucially, they must identify a partner that has mutual benefit in mind.

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The key to email marketing is segmentation, which allows you to avoid annoying your consumers via email. Here's what segmentation really means.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.