Discover a more sustainable funding strategy.

Results. Our business model at Kasasa is based on ensuring your success. While other high-yield checking modules are available in the marketplace, the Kasasa solution is truly one of a kind.

There are a host of benefits that make this program unique, but the primary differences are:

1. A comprehensive client success team that gives you every advantage we have.  
2. A proven marketing operation that delivers results for every market and budget and is enabled by the scale of the Kasasa network.

Over the past two decades, we’ve seen exactly how community financial institutions transform their funding strategies to market successfully and manage any surprises along the way. That’s why every client gets access to:

• Dedicated client success team

   

• In-demand products

   

• Compliance oversight

   

• Frontline training

   

• Mystery shopping

   

• Business intelligence  

   

• Analytics and consulting  

   

• World-class marketing programs

Furthermore, the exposure through social media and thousands of online articles about Kasasa helps to strengthen the impact any marketing dollars your financial institution spends on the products locally.  

Today, Kasasa means free checking with high-yield benefits, only available at community financial institutions. Prior to its inception, “Kasasa” had no meaning in the English language. We teamed up with brand-development experts to create a name that’s catchy, fun to say, fun to write, and easy to remember. The Kasasa brand has proven to capture the attention of even the most disengaged consumers.

Kasasa-powered deposit accounts help you attract low-cost core deposits while reducing reliance on expensive CDs. Kasasa accounts have half the cost of funds of comparable high-yield products, yet they encourage revenue-boosting and cost-saving behaviors that every institution wants. Kasasa deposit accounts make the perfect offer for today’s consumers with compelling rewards, nationwide refunds on ATM withdrawal fees, and proven marketing campaigns. This combination shows consumers that local institutions have the innovative banking products they want. The result is stickier accounts, higher profit per account, and loyal relationships.

Kasasa accounts are always free with no minimum balance (because that’s what consumers say matters most). Even better, the accounts offer nationwide refunds on ATM withdrawal fees and compelling rewards when certain qualifications are met each month. Depending on which account the consumer chooses, the reward could be high yields, cash back on debit card purchases, cash back for groceries and delivery, or reimbursements for streaming services..

The qualifications are tailored to the corporate goals you have shared with the Kasasa team and are structured so that consumers find them easy to achieve (for example, using a debit card, adopting e-statements, or enrolling in online banking). If an account holder does not qualify in a given month, they would not receive rewards, but the account remains free and can qualify for rewards again next month. 

Kasasa has a very high client retention rate because our clients see consistent success. Though unlikely, we want you to have peace of mind that if, for some reason the program should not perform, your bases are covered. Part of the Reward Checking System agreement is a profitability guarantee with a one-year out. If the annual profits from Kasasa accounts in the first year do not exceed fees paid to Kasasa, we will cut you a check for the difference. At that time, you would then have the opportunity to exit the relationship. Details are further outlined in the contractual agreement.