How does Kasasa help community banks and credit unions grow deposits?

Kasasa helps community banks and credit unions grow deposits through a four-part approach: reward accounts that attract core deposits at a lower cost than CDs; a digital platform (Feature Hub) that drives account holder engagement and deepens products per household; BrandCore optimized marketing that helps institutions refine their go-to-market strategy with tested campaigns; and strategic consultation powered by more than 1 trillion lines of data at no additional cost. Together, these components deliver strategically significant volumes of core deposits at approximately half the cost of CDs.

What deposit growth results do Kasasa partner institutions achieve?

Kasasa partner institutions achieve significantly better deposit growth results than non-partners. According to Kasasa Analytics and NCUA/FDIC data, Kasasa partners achieve 6x higher average balances per account, 45% more non-interest income, and 2/3 less reliance on expensive CDs. In specific client examples, Jolt Credit Union grew deposits by $20 million in 6 months, and Atlanta Postal Credit Union achieved a 1.10% all-in funding cost using Kasasa checking accounts.

How does Kasasa reduce a financial institution's reliance on CDs?

Kasasa reduces a financial institution's reliance on CDs by replacing high-rate CD offers with reward checking and savings accounts that grow core deposits through behavioral incentives rather than flat rates. Because Kasasa reward accounts require account holders to meet monthly qualifications to earn rewards — such as debit card usage and e-statement enrollment — the blended cost of funding is significantly lower than CD-based strategies. Kasasa partner institutions achieve 2/3 less reliance on expensive CDs compared to non-partner community financial institutions, according to NCUA/FDIC data.

What is Kasasa's Feature Hub?

Kasasa's Feature Hub is a digital engagement platform that gives account holders a dedicated place to see what they've earned, track their qualification activity, and understand what actions are needed to earn rewards. For institutions, Feature Hub drives account holder engagement, deepens products per household, and increases operational efficiency by providing a frictionless digital experience that supports long-term deposit retention.

What is Kasasa BrandCore?

Kasasa BrandCore is an optimized marketing service that helps community financial institutions refine their go-to-market strategy. BrandCore provides the right product mix recommendations, tested marketing campaigns, and audience intelligence to attract new account holders, raise awareness of the institution's brand, and strengthen existing consumer relationships — all delivered under the institution's own brand.

Does Kasasa provide strategic consultation to community financial institutions?

Yes. Kasasa provides strategic consultation to all partner community financial institutions at no additional cost. Kasasa's strategic consultation is powered by more than 1 trillion lines of data from financial institutions across the United States, providing actionable insights that help institutions adjust to market shifts, reach growth milestones faster, and improve their margins. Consultation includes proactive performance analysis, in-person and online staff training, and competitive market intelligence.

Deposit growth

Transform the way you fund your institution.

Competition for deposits is fierce. Promoting high-rate CDs erodes margins only for consumers to leave in search of better offers. Kasasa delivers strategically significant volumes of core deposits at a net cost of 50 basis points — positioning your institution to thrive in any economic environment.

Get deposits that get results.

higher average balances per account.¹

45%

more non-interest income.¹

2/3

less reliance on expensive CDs.²

Request a demo

¹Kasasa Analytics
²NCUA/FDIC Q2 2023 vs. Q2 2022

A proven approach to growth.

Over 20+ years, we’ve developed the formula for measurable, long-term success.

Reward consumers for profitable behaviors.

It starts with a free checking account. Then we ask consumers to meet a few simple qualifications to earn the cash reward of their choice. These qualifications drive interchange income, reduce operational costs, and deepen relationships — increasing primary financial institution behavior.

Explore rewards

Drive deposit growth with high-yield checking.

High-yield checking generates the most deposit growth of all the accounts in our portfolio. The high rate attracts consumers to your institution. Qualifying account holders earn the promoted rate up to a set balance cap. This cap determines the average balance of your accounts. Higher caps lead to higher balances.

Grow core deposits

Grow deposits and products per household.

Pairing high-yield checking with high-yield savings accelerates your deposit growth. Account holders must meet the same qualifications to earn the promoted savings rate up to a set balance cap. This lets account holders earn more rewards without extra effort, leading to more accounts with even higher balances.

Deepen relationships

Designed to keep your cost of funds low.

Account holders must meet their qualifications every month to earn the promoted rate. Those who don’t still enjoy a free account. Those who do only earn the promoted rate up to the balance cap. That means your deposit costs are much lower than the rate you promote — allowing you to rely less on expensive CDs.

Lower deposit costs

Committed to your continued success.

You’re never on your own when you partner with Kasasa. We offer ongoing support to ensure your program’s performance.

DIGITAL EXPERIENCES

Feature Hub integrates with your digital banking platform to help account holders view reward qualifications, track their progress, and see earnings over time.

STRATEGIC CONSULTATION

Through regular reviews and data-driven recommendations, your Client Director will help you refine your program to drive growth in every economic environment.

COMPLIANCE GUIDANCE

Reduce the burden on your team with our regulatory compliance reference manual, support center, and automatically generated disclosures and disclaimers.

OPTIMIZED MARKETING

Leverage deep market assessments, consumer insights, competitive analysis, and 1,000+ pieces of customizable collateral to maximize your budget’s impact.

Explore resources for deposit growth.

Helpful tools and expert insights.

BLOG Get real growth with high-yield deposits

Blog Discover strategies for long-term growth

Calculator Calculate your deposit savings with Kasasa

See how others improve their bottom line.

$140MM in low-cost core deposit growth.

See the success story

Deposit Growth

Transform the way you fund your institution.