Younger consumers

Drive deposit growth with younger consumers.

Out of all generations, Gen Z and millennials show the highest risk of switching from their primary financial institution. A single moment of friction can trigger deposit flight.¹ Younger consumers want real value for low fees delivered in an effortless digital experience. There’s a proven way to protect your margins, become their primary institution, and win their loyalty for life.

¹2025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

Deepen engagement with the next generation.

years younger than traditional checking accounts²

62%

more debit card transactions than non-Kasasa accounts²

2.3x

more likely to use e-statements than non-Kasasa accounts²

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²Kasasa Analytics

A proven approach to growth.

Kasasa is more than a suite of innovative products. Over 20+ years, we’ve identified the precise formula for measurable, long-term success.

Reward Accounts

Expand your product offerings.

Summary:

Attract younger consumers with rewards that fit their lifestyle — like cash back for Netflix, Spotify, DoorDash, Uber Eats, and more.

Benefits:

Grow low-cost, core deposits.
Drive non-interest income.
Gain consumers for life.

Learn more

FIRSTBranch® Websites

Build credibility from the first click.

Summary:

Younger consumers have high expectations for online experiences. We stay on top of the latest web design trends and best practices.

Benefits:

Increase your search ranking.
Win over younger consumers.
Lower account acquisition costs.

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Digital Platform

Enhance your mobile banking app.

Summary:

Feature Hub integrates with digital banking to display qualification progress, total rewards to date, and extra earning opportunities.

Benefits:

Drive account holder engagement.
Reinforce the value you provide.
Cross-sell complementary products.

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Optimized Marketing

Marketing that works. With less work.

Summary:

BrandCore helps you refine your go-to-market strategy with the right product mix, tested campaigns, and audience intelligence.

Benefits:

Attract new account holders.
Raise awareness of your brand.
Strengthen consumer relationships.

Learn more

Explore resources for younger consumers.

Helpful tools and expert insights.

Blog Learn how generations are defined and why it matters

Blog Get tips and insights to increase your social media reach

Blog Discover why Boomers and Millennials bank differently

See how others improve their bottom line.

$20MM in Kasasa deposit growth in 6 months.

See Jolt’s success story

1.10% all-in funding cost with Kasasa checking.

See APCU’s success story

Younger Consumers

Drive deposit growth with younger consumers.

¹2025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

Deepen engagement with the next generation.

years younger than traditional checking accounts²

more debit card transactions than non-Kasasa accounts²

more likely to use e-statements than non-Kasasa accounts²

A proven approach to growth.

Reward Accounts

Expand your product offerings.

FIRSTBranch® Websites

Build credibility from the first click.

Digital Platform

Enhance your mobile banking app.

Optimized Marketing

Marketing that works. With less work.

Explore resources for younger consumers.

See how others improve their bottom line.

Grow with the next generation.

Younger Consumers

Drive deposit growth with younger consumers.

12025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

Deepen engagement with the next generation.

years younger than traditional checking accounts2

more debit card transactions than non-Kasasa accounts2

more likely to use e-statements than non-Kasasa accounts2

A proven approach to growth.

Reward Accounts

Expand your product offerings.

FIRSTBranch® Websites

Build credibility from the first click.

Digital Platform

Enhance your mobile banking app.

Optimized Marketing

Marketing that works. With less work.

Explore resources for younger consumers.

See how others improve their bottom line.

Grow with the next generation.

¹2025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

years younger than traditional checking accounts²

more debit card transactions than non-Kasasa accounts²

more likely to use e-statements than non-Kasasa accounts²