When Alan joined Lakeside Bank, his challenge was clear — introduce a beloved community brand to a big city that didn’t know its name. By building a cohesive identity and leveraging actionable data, his team reached new audiences, improved marketing efficiency, and created lasting awareness in one of the country’s most competitive markets.
Kasasa partner growth outpaces the industry.
This story is certainly not an anomaly. Community financial institutions that partner with Kasasa see significantly better growth than non-Kasasa partners, including:
6x higher
average balances per account.
45% more
non-interest income.
2/3 less
reliance on expensive CDs.