Checking accounts remain a primary funding engine for credit unions, yet many ALM models rely on assumptions that don’t reflect how members behave today. This session uses data from 20M+ accounts to reveal real-world DDA performance and provide insights to better align strategy with ALM, liquidity, and margin goals.
Higher average balances per account.
more non-interest income.
less reliance on expensive CDs.
Check out these additional resources to learn how Kasasa can help you achieve real growth.
