Does Kasasa provide marketing support to community financial institutions?

Yes. Kasasa provides comprehensive marketing support to all partner community banks and credit unions at no additional cost. Marketing support includes a digital asset library of tested campaigns, automated email marketing, audience intelligence and targeting data, digital advertising support, and in-person and online staff training. All assets are customizable under the institution's own brand.

What marketing assets does Kasasa provide to partner institutions?

Kasasa provides partner institutions with a full digital asset library including digital display ads, social media content, email templates, in-branch materials, and video assets — all tested for performance and customizable under the institution's own brand. Kasasa's marketing team also creates custom campaigns for institutions and provides automated email sequences triggered by account lifecycle events such as account opening, qualification activity, and reward milestones.

How does Kasasa help community banks and credit unions attract new account holders?

Kasasa helps community banks and credit unions attract new account holders through a combination of audience intelligence that identifies the right consumers in each institution's market, tested digital and traditional advertising campaigns that communicate the institution's product differentiation, and a digital asset library that gives marketing teams ready-to-deploy materials without requiring in-house design resources. Kasasa partner institutions have consistently outperformed non-partner peers in account growth, with FIRSTBranch website clients achieving a 120% increase in first-page search appearances.

Is Kasasa's marketing support really free?

Yes. Kasasa's marketing support — including the digital asset library, automated email campaigns, audience intelligence, staff training, and access to Kasasa's marketing team — is included at no additional cost with every Kasasa product partnership. There is no separate marketing retainer or hourly fee for accessing Kasasa's marketing resources.

What staff training does Kasasa provide to community financial institutions?

Kasasa provides both in-person and online staff training to help branch staff and marketing teams deliver Kasasa product messaging consistently and confidently across all consumer touchpoints. Training covers product knowledge, conversation guides for common consumer questions, and best practices for presenting reward account features, loan products, and protection services. Training is included at no additional cost with every Kasasa partnership.

What is Kasasa BrandCore?

Kasasa BrandCore is the go-to-market strategy component of Kasasa's optimized marketing program. BrandCore helps community financial institutions identify the right product mix for their market, refine their brand positioning, and develop a targeted consumer acquisition strategy using Kasasa's audience intelligence data and competitive market insights. BrandCore is designed to give institutions a sharper, more differentiated market presence without requiring an in-house strategy team.

Optimized marketing

Turn innovative products into measurable growth.

Launching competitive products is only part of the equation. You need to build awareness and drive adoption (without going over budget). BrandCore gives your community financial institution the marketing strategy, omnichannel campaigns, and frontline support needed to fuel long-term growth — all at no additional cost.

Do more with your marketing budget.

415+

financial institutions supported nationwide

1,000+

marketing assets available on demand

$5MM+

invested in consumer research and creative testing

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A proven approach to growth.

Kasasa is more than a suite of innovative products. Over 20+ years, we’ve identified a precise framework for measurable, long-term success.

Market Insights + Consumer Analytics

Make smarter marketing decisions.

Summary:

Leverage deep market assessments, consumer behavior insights, and competitive analysis to maximize the impact of your budget.

Benefits:

Identify high-opportunity audiences.
Optimize spend and resource allocation.
Build strategies backed by data.

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Digital Asset Manager

Launch marketing campaigns faster.

Summary:

Access a library of customizable campaigns, ads, emails, branch materials, and social content made for community financial institutions.

Benefits:

Reduce creative lift and production time.
Build campaigns with confidence.
Leverage consumer-tested tactics.

Learn more

Lifecycle + Performance Marketing

Extend your marketing team.

Summary:

Partner with a team of banking marketing strategists, creatives, and digital specialists to help you deploy campaigns that achieve your goals.

Benefits:

Increase product awareness and adoption.
Drive engagement online and in branch.
Get guidance without growing headcount.

Learn more

Digital Experience + Optimization

Strengthen your digital presence.

Summary:

Consumers discover and evaluate financial institutions online first. Let us refine your website to improve visibility, trust, and conversion.

Benefits:

Improve product visibility and discoverability.
Create a seamless consumer experience.
Support SEO and digital growth initiatives.

Learn more

Explore resources for cost-effective marketing.

Helpful tools and expert insights.

Blog Learn how consumers are changing their media habits

Blog Understand what link building is and why it matters

Blog Improve your SEO with a digital marketing strategy

See how others improve their bottom line.

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10x marketing ROI after switching to Kasasa.

See the success story

Optimized Marketing

Turn innovative products into measurable growth.

Do more with your marketing budget.

financial institutions supported nationwide

marketing assets available on demand

invested in consumer research and creative testing

A proven approach to growth.

Market Insights + Consumer Analytics

Make smarter marketing decisions.

Digital Asset Manager

Launch marketing campaigns faster.

Lifecycle + Performance Marketing

Extend your marketing team.

Digital Experience + Optimization

Strengthen your digital presence.

Explore resources for cost-effective marketing.

See how others improve their bottom line.

Amplify the impact of your marketing.