[Podcast] Rewarding Relationships: Member-Centric Innovation with Kasasa

Posted By Kasasa | September 4, 2025

In this episode of The Allied Angle, Kasasa CEO Gabe Krajicek shares how community-based financial institutions can grow, stay relevant, and keep a local-first mindset—no matter their size. You'll learn how game-changing products like the Take-Back Loan, ways to boost engagement with innovative checking accounts, and how thoughtful product design can provide stability in uncertain times. Plus, Gabe offers practical advice for proving ROI and rethinking deposit and lending strategies in a shifting market.

BLOG

Q&A: Strategies that deliver long-term deposit growth.

Ryan Walker, SVP of Client Strategy at Kasasa, shares how community banks and credit unions can leverage innovative reward checking accounts to achieve sustainable deposit growth, lower costs and deepen relationships in today's challenging environment.

Learn more

BLOG

Get real growth with high-yield deposits.

Many banks and credit unions offer 0% free checking and use CDs to drive deposits. But what if you turned that approach on its head and used high-yield checking accounts to drive deposits?

Learn more

BLOG

How to manage surprises that may disrupt your balance sheet.

There’s one simple fact of life in the financial industry — there will be surprises. The trick is to be able to manage those surprises. That starts with regular analysis, which allows you to make decisions and tweak products based on fact rather than gut feeling.

Learn more

What’s Kasasa?

Kasasa^® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs^™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.