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Exchange | Blog

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Beyond Phantom Growth: Building Real Relationships

Kasasa CEO Gabe Krajicek sits down with Financial Brand’s Jim Marous to discuss real growth strategies for institutions as they navigate today’s financial landscape.

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Are your incoming funds creating real growth?

In the midst of an epic funding gap crisis, growing low-cost core deposits is a must to survive. Taking a closer look at the advantages of high-yield checking accounts — and their unique COF discount — could be a key strategy to creating real growth in your deposit portfolio. 

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Deposit strategies that win.

Growing low-cost deposits is a must to survive. Traditional funding strategies like CDs aren’t working, but there are other options that can help community financial institutions thrive in this financial environment.

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12 marketing trends that really matter in 2024.

Kasasa's marketing experts have identified the developments worth your institution’s time. Here are the top marketing trends to follow in 2024.

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Are your deposits creating real or phantom growth?

The urgent need for liquidity has many community financial institutions offering high-yield CDs in an effort to bring in those needed deposits. A deeper look at these CDs reveals tremendous balance sheet implications and hidden costs. 

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Time to get real: Turn phantom growth into real growth.

Traditional approaches like CDs lead to phantom growth. Learn how to increase your deposits and decrease your Cost Of Funds to create real growth.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.