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Cost of funds is one of the first metrics we learn in banking school. However, in today's environment, it paints an inaccurate picture. Consider cost of deposits instead.

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Analyzing national and regional generational trends can help you avoid missteps and capitalize on opportunities. We've done the groundwork for you.

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There’s no such thing as one size fits all when it comes to serving your account holders. The best way to learn what people want is by examining the data and interviewing real people.

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Why does video help SEO rankings? Here’s what we know about the connection and how financial institutions can capitalize on video marketing.

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Help your community learn how to choose the right health insurance plan for their health needs and budget with the help of KindHealth and Kasasa Care.

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Megabanks are ramping up their marketing big time. Community financial institutions can no longer afford to stay silent. Going digital is no longer an option.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.