How can community banks and credit unions attract younger consumers?

Community banks and credit unions can attract younger consumers by offering reward accounts with lifestyle-relevant rewards such as cash back for streaming services, food delivery, and rideshare; providing a modern, mobile-optimized website and digital banking experience that meets Gen Z and millennial expectations; and deploying targeted marketing that reaches younger consumers in their preferred digital channels. Kasasa's approach combines reward accounts tailored to younger lifestyles, FIRSTBranch websites, the Feature Hub digital platform, and BrandCore optimized marketing to help institutions become the primary financial institution for younger consumers.

Why are Gen Z and millennial consumers important for community financial institutions?

Gen Z and millennial consumers represent the largest and fastest-growing segment of the banking market. However, according to the 2025 Deloitte Center for Financial Services Survey, Gen Z and millennials show the highest risk of switching from their primary financial institution of all generations — a single moment of friction can trigger deposit flight. Community financial institutions that win younger consumers early and deliver consistent digital value build long-term relationships that generate decades of deposit growth, loan volume, and non-interest income.

How much younger are Kasasa account holders compared to traditional checking account holders?

Kasasa accounts attract consumers who are 13 years younger on average than traditional checking account holders, according to Kasasa Analytics. Kasasa account holders also show 62% more debit card transactions and are 2.3x more likely to use e-statements than non-Kasasa accounts — indicating higher digital engagement and stronger profitable behavior adoption among younger consumers who open Kasasa accounts.

What rewards do Kasasa accounts offer that appeal to younger consumers?

Kasasa reward accounts offer cash back on purchases from brands that younger consumers use most — including streaming services like Netflix and Spotify, food delivery apps like DoorDash and Uber Eats, and other lifestyle retailers. Because these rewards are tied to the debit card purchases younger consumers already make, the accounts deliver genuine, relevant value that gives them a compelling reason to choose and stay with their community financial institution.

What results have community financial institutions achieved attracting younger consumers with Kasasa?

Community financial institutions using Kasasa to attract younger consumers have achieved measurable results. Kasasa accounts attract consumers 13 years younger than traditional checking accounts on average. Jolt Credit Union grew deposits by $20 million in 6 months. Atlanta Postal Credit Union achieved a 1.10% all-in funding cost with Kasasa checking. Kasasa partner institutions also report 62% more debit card transactions per account and 2.3x higher e-statement adoption compared to non-Kasasa accounts, according to Kasasa Analytics.

How does Kasasa help community financial institutions retain younger account holders?

Kasasa helps community financial institutions retain younger account holders by delivering ongoing value through reward accounts that pay recurring rewards for qualifying behaviors, a Feature Hub digital platform that keeps account holders engaged with their progress and earnings, and consistent digital touchpoints that reinforce the institution's value. Because Kasasa reward accounts require monthly qualification activity — such as debit card usage and e-statement enrollment — younger account holders develop habitual engagement patterns that deepen their relationship and reduce the likelihood of switching to a competitor.

Younger consumers

Drive deposit growth with younger consumers.

Out of all generations, Gen Z and millennials show the highest risk of switching from their primary financial institution. A single moment of friction can trigger deposit flight.¹ Younger consumers want real value for low fees delivered in an effortless digital experience. There’s a proven way to protect your margins, become their primary institution, and win their loyalty for life.

¹2025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

Deepen engagement with the next generation.

years younger than traditional checking accounts²

62%

more debit card transactions than non-Kasasa accounts²

2.3x

more likely to use e-statements than non-Kasasa accounts²

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²Kasasa Analytics

A proven approach to growth.

Kasasa is more than a suite of innovative products. Over 20+ years, we’ve identified the precise formula for measurable, long-term success.

Reward Accounts

Expand your product offerings.

Summary:

Attract younger consumers with rewards that fit their lifestyle — like cash back for Netflix, Spotify, DoorDash, Uber Eats, and more.

Benefits:

Grow low-cost, core deposits.
Drive non-interest income.
Gain consumers for life.

Learn more

FIRSTBranch® Websites

Build credibility from the first click.

Summary:

Younger consumers have high expectations for online experiences. We stay on top of the latest web design trends and best practices.

Benefits:

Increase your search ranking.
Win over younger consumers.
Lower account acquisition costs.

Learn more

Digital Platform

Enhance your mobile banking app.

Summary:

Feature Hub integrates with digital banking to display qualification progress, total rewards to date, and extra earning opportunities.

Benefits:

Drive account holder engagement.
Reinforce the value you provide.
Cross-sell complementary products.

Learn more

Optimized Marketing

Marketing that works. With less work.

Summary:

BrandCore helps you refine your go-to-market strategy with the right product mix, tested campaigns, and audience intelligence.

Benefits:

Attract new account holders.
Raise awareness of your brand.
Strengthen consumer relationships.

Learn more

Explore resources for younger consumers.

Helpful tools and expert insights.

Blog Learn how generations are defined and why it matters

Blog Get tips and insights to increase your social media reach

Blog Discover why Boomers and Millennials bank differently

See how others improve their bottom line.

https://4488620.fs1.hubspotusercontent-na1.net/hubfs/4488620/CanopyLogoTwoColorCUStacked.webp

Attract a wide range of consumers and build relationships that last.

See the success story

Younger Consumers

Drive deposit growth with younger consumers.

¹2025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

Deepen engagement with the next generation.

years younger than traditional checking accounts²

more debit card transactions than non-Kasasa accounts²

more likely to use e-statements than non-Kasasa accounts²

A proven approach to growth.

Reward Accounts

Expand your product offerings.

FIRSTBranch® Websites

Build credibility from the first click.

Digital Platform

Enhance your mobile banking app.

Optimized Marketing

Marketing that works. With less work.

Explore resources for younger consumers.

See how others improve their bottom line.

Grow with the next generation.

Younger Consumers

Drive deposit growth with younger consumers.

12025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

Deepen engagement with the next generation.

years younger than traditional checking accounts2

more debit card transactions than non-Kasasa accounts2

more likely to use e-statements than non-Kasasa accounts2

A proven approach to growth.

Reward Accounts

Expand your product offerings.

FIRSTBranch® Websites

Build credibility from the first click.

Digital Platform

Enhance your mobile banking app.

Optimized Marketing

Marketing that works. With less work.

Explore resources for younger consumers.

See how others improve their bottom line.

Grow with the next generation.

¹2025 Deloitte Center for Financial Services Survey: Gen Z and millennials are more alike than banks may assume

years younger than traditional checking accounts²

more debit card transactions than non-Kasasa accounts²

more likely to use e-statements than non-Kasasa accounts²