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Learn more about how each generation interacts with their finances and their financial institutions — and how you can expand your relationship with them.

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How you choose to adapt over the next 12 months will absolutely determine your success over the next five years. Are you ready for it?

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Are consumers actually loyal to their financial institutions or are they easily swayed to greener pastures? How can you keep them from shopping?

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The future of non-sufficient funds is suspect at best, but there are other opportunities for non-interest income that can lead to deeper relationships.

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There’s no such thing as one size fits all when it comes to serving your account holders. The best way to learn what people want is by examining the data and interviewing real people.

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Analyzing national and regional generational trends can help you avoid missteps and capitalize on opportunities. We've done the groundwork for you.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.