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If community financial institutions want to compete, they'll need to reconsider their stance on retail deposits and start playing the long game.

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Community financial institutions need fresh channels for growth. Consumers are holding back from spending. It could all change quickly if conditions are right.

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Monitoring industry trends can help community banks and credit unions make better strategic decisions in 2021. But it starts with a 2020 retrospective.

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Gen Z and Millennials defy expectations for what makes a primary financial institution (PFI). If you want their loyalty, you need to be aware of who else is competing for their attention.

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Making smart decisions is imperative right now, and there are some oft-heard beliefs going around that we think need to be explored deeper.

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Everybody wants loans, but not deposits, except for megabanks and neobanks. What do they know that community financial institutions don’t? Listen to find out.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.