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Cost of funds is one of the first metrics we learn in banking school. However, in today's environment, it paints an inaccurate picture. Consider cost of deposits instead.

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Hear about ways that community financial institutions can differentiate their retail lending portfolios and win back the consumers in their backyard.

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See what real borrowers are saying about the Kasasa Loan™ — and why its flexibility, control, and transparency are changing the loan game for everyone.

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Now is the time for community banks and credit unions to aggressively market for loans. Paid search and direct mail are just a few must-have tools.

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If community financial institutions want to compete, they'll need to reconsider their stance on retail deposits and start playing the long game.

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Community financial institutions need fresh channels for growth. Consumers are holding back from spending. It could all change quickly if conditions are right.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.