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Methods and metrics to tie marketing efforts to account holders and win over your executive stakeholders. But what else can you do?

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How you choose to adapt over the next 12 months will absolutely determine your success over the next five years. Are you ready for it?

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Are consumers actually loyal to their financial institutions or are they easily swayed to greener pastures? How can you keep them from shopping?

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Kasasa ended its recent Performance Marketing webinar with a Q&A session. The questions were great — the answers were even better. Take a look.

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The future of non-sufficient funds is suspect at best, but there are other opportunities for non-interest income that can lead to deeper relationships.

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Cost of funds is one of the first metrics we learn in banking school. However, in today's environment, it paints an inaccurate picture. Consider cost of deposits instead.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.