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What Everyone Is Missing About The Apple Credit Card

Experts yawn at the "innovation" of Apple's credit card rewards, but they are missing the real threat that this product poses to traditional institutions.

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The Kasasa Success Formula

I’m often asked to provide my elevator pitch on what’s special about Kasasa. Kasasa is not simply an account; it is a well-orchestrated program that follows the motto "it’s how we put it all together that sets us apart".

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Is Artificial Intelligence The Future Of Banking?

Artificial intelligence in banking isn't limited to the biggest players. Community banks and credit unions will need to adopt this technology to keep pace.

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Millennials, Not Boomers, Feel Most In Control Of ...

For all the jokes aimed at Millennials, it turns out that they are the generation that feels most in control of their financial situation.

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3 Ways to Improve Frontline Cross-selling

Frontline cross-selling isn't just important for profitability, but consumers expect you to assist them in finding the best products. Here are 3 strategies.

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Weak Arguments For Banks Failing To Innovate

Don't confuse the short-term dependency of Fintech on established financial services as a license for banks not to innovate.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.