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Exchange | Marketing Insights (2)

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blog

Personalization — the key to the future of banking

Banks and credit unions can and should provide seamless, meaningful digital consumer experiences. This begins with the introduction of personalization.

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podcast

Marketing in 2022 with CW Warwick and Thomas Shields

In this episode, we talk about marketing changes to expect in 2022 and how to create positive momentum and growth for your community financial institution.

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blog

Link building — what is it and why is it important to ...

Backlinks are a popular topic among financial institutions, but it’s important to understand how they work and how they can affect your SEO.

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infographic

How to justify more marketing budget

Methods and metrics to tie marketing efforts to account holders and win over your executive stakeholders. But what else can you do?

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blog

Consumer loyalty — is it something you can count on?

Are consumers actually loyal to their financial institutions or are they easily swayed to greener pastures? How can you keep them from shopping?

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blog

Community banking marketing questions — answered by ...

Kasasa ended its recent Performance Marketing webinar with a Q&A session. The questions were great — the answers were even better. Take a look.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.