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Methods and metrics to tie marketing efforts to account holders and win over your executive stakeholders. But what else can you do?

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Are consumers actually loyal to their financial institutions or are they easily swayed to greener pastures? How can you keep them from shopping?

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Kasasa ended its recent Performance Marketing webinar with a Q&A session. The questions were great — the answers were even better. Take a look.

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Why does video help SEO rankings? Here’s what we know about the connection and how financial institutions can capitalize on video marketing.

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Megabanks are ramping up their marketing big time. Community financial institutions can no longer afford to stay silent. Going digital is no longer an option.

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Now is the time for community banks and credit unions to aggressively market for loans. Paid search and direct mail are just a few must-have tools.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.