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Generation Z is already a force to be reckoned with. They account for 25% of the population and are financially savvy. Your community financial institution can win their business with the right approach.

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Is Instagram right for your bank? Millennials and Gen Z rank it as the most relevant social media platform. Here are some tips to build engagement.

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Futureproof your financial institution by investing in seasonal marketing now. It's a great opportunity to create an emotional connection with consumers.

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Why is digital marketing important for community financial institutions? It helps obtain and increase vital on-page ranking signals that are key to SEO.

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Everybody wants loans, but not deposits, except for megabanks and neobanks. What do they know that community financial institutions don’t? Listen to find out.

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Making smart decisions is imperative right now, and there are some oft-heard beliefs going around that we think need to be explored deeper.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.