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Exchange | Marketing Insights (4)

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blog

How to improve your SEO with a digital marketing ...

Why is digital marketing important for community financial institutions? It helps obtain and increase vital on-page ranking signals that are key to SEO.

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podcast

Planting for future growth

Everybody wants loans, but not deposits, except for megabanks and neobanks. What do they know that community financial institutions don’t? Listen to find out.

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infographic

Banking beliefs — myths or reality?

Making smart decisions is imperative right now, and there are some oft-heard beliefs going around that we think need to be explored deeper.

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blog

Consumers’ POV on where they bank

Gen Z and Millennials defy expectations for what makes a primary financial institution (PFI). If you want their loyalty, you need to be aware of who else is competing for their attention.

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blog

Measuring marketing success on a limited budget

Marketers know how to sell the value of products but not of their own marketing. Here's how community banks and credit unions should analyze ROI.

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blog

5 key marketing strategies for a post-COVID world

If you want to compete, you must evolve. Implementing these 5 strategies today can help your bank or credit union navigate whatever tomorrow may hold.

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What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to "Be Proud of Your Money." We're known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers' dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.