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Gen Z and Millennials defy expectations for what makes a primary financial institution (PFI). If you want their loyalty, you need to be aware of who else is competing for their attention.

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Marketers know how to sell the value of products but not of their own marketing. Here's how community banks and credit unions should analyze ROI.

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If you want to compete, you must evolve. Implementing these 5 strategies today can help your bank or credit union navigate whatever tomorrow may hold.

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Consumers are highly receptive to offers of health, vision, dental insurance, and more from their financial institution. This is your opportunity to help.

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You don’t have to spend any extra marketing dollars to reach new customers if you understand the most important organic SEO ranking factors.

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Publishing a regular blog can be a key tool to help you level that playing field and drive more traffic to your community bank or credit union’s website.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.