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Analyzing national and regional generational trends can help you avoid missteps and capitalize on opportunities. We've done the groundwork for you.

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Hear about ways that community financial institutions can differentiate their retail lending portfolios and win back the consumers in their backyard.

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What separates Generation X from Y. How about Gen Z and Gen A? Who are the Millennials? They’re in vastly different phases of their financial life.

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Making smart decisions is imperative right now, and there are some oft-heard beliefs going around that we think need to be explored deeper.

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Gen Z and Millennials defy expectations for what makes a primary financial institution (PFI). If you want their loyalty, you need to be aware of who else is competing for their attention.

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In the post-COVID economy, the only way to thrive is to work on strategies that will have positive impacts now and create options in an uncertain future.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.